What does the paid version look like?


Did you know that every single piece of content that you create has a paid version?

It’s true.  And it’s a great idea to get into the habit of asking yourself what it looks like every time you write a blog article or publish a youtube video.

For example, let’s say I write an article on my blog called “10 ways to explode email open rates”

If I wanted to charge money for something I could take that article and say okay, “Let’s expand it to 50 ways, and let’s make it a powerpoint presentation that I narrate over.”  So now we have a video workshop.

Not only that…

...but that free blog post is the perfect place to pitch that piece of paid content.  YOu can easily give them the 10 for free and then towards the end of the article say, “Now if you enjoyed these 10 then you will definitely want click here and check out these additional 50 ways!”

That of course will lead to the sales page for your product.

It works the other way as well.


Let’s say you have created a very cool course about something.  You can easily ask yourself, “What does the free version of my course look like?”

Take that free version and spread that around out there to your blog, to your email list, to your youtube channel, to your facebook profile.  Anywhere people would get use out of that content.  Be sure to pitch your paid course in that free content.


That’s it for now!  Be sure to take action on this strategy as it is very very powerful.

To your success

Larry Ellner

Skype:LarryEllner

785-288-0502