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There isn't a serious marketer around who isn't constantly on the lookout for clever ways to get more opt-ins, generate more sales and make more money. And that's why serious marketers know the value of split testing. Split testing is all about finding out what really works so you can make more money while reducing the time and cost of advertising.
So to that end, check out these six incredible split-testing hacks…
1. Focus On What Matters
It's easy to get hooked on split testing, especially when you see those initial results. But not every test you run is going to provide game-changing conversion rates. That's why you'll want to focus 80% to 90% of your time on split testing those factors that are likely to move your conversion rate the most. Those factors include things like your overall offer, your headline, and even the overall design of your page.
Even when you're working on testing these big factors, be sure you're making big changes.
For example, adding one extra bonus product to a group of six bonus products isn't going to make that much of a difference. It's a change that's simply not that noticeable.
On the other hand, testing NO bonuses versus offering bonuses is a big change. Likewise, offering one bonus versus offering half a dozen bonuses is also a big, noticeable change.
In short, focus on testing things that are likely to make a difference, rather than the factors that hardly anyone but you is likely to notice.
2. Don't Stop a Test Prematurely
Once you start running tests, it's easy to check in on the data early and often. In fact, it's fun to watch it all unfold to see if your hypothesis is correct. And sometimes you'll even see one particular result start out way ahead of the variation in terms of conversions.
So what happens?
It's tempting to stop the test right then. After all, it seems like you can save yourself some time and possibly even money if you stop the test since it looks like one variation is going to win.
Don't do it!
It's not uncommon for one of your variations to start out way ahead of the other variation during early testing. However, that doesn't necessarily mean that particular variation is going to end up being the winner. It might win-but it might not. And the only way to tell for sure is run the full test and look at the results.
Sometimes there is some other variable that creates those early results. For example, maybe something happened in the world on the day you launched your campaign which skewed the results. Perhaps a competitor launched a similar product with a similar headline, and so your traffic is coming to your sales page with that other product in mind.
Will that skew your results? You bet it will. And that's why running your test for a couple weeks will help smooth out those variables you can't control, so that you can pick the true winner.
3. Think Outside the Box
We like to think that our own intuition is all that's needed to run our business. But it turns out that sometimes our own intuition is wrong - and it's costing us a lot of money.
For example, it's really common for marketers to assume that the lower a price point, the higher the conversion rate. But many marketers have seen their conversions and profits RISE when they raise their prices. Here are two reasons why?
"Prospects' perceived value of the product goes up as the price goes up. That's why people rate wine as tasting better when they're told it's expensive wine. Likewise, raising your price might make the product seem more valuable and desirable, which in turn boosts conversion rates.
"People who buy expensive products are often more serious customers, so you don't have to issue refunds or spend an inordinate amount of time on customer service issues. Even better, serious customers tend to buy more products in your sales funnel, which means even more profits for you.
Will this particular tactic work for you and your audience? Who knows. The only way to find out for sure is test it. And while you're testing it, go ahead and think about what other assumptions you're making that may be costing you some sales.
4. Aim For a 95% Confidence Level
Whenever you're doing split tests, you need to set your confidence rating. This is a statistical term that states how confident you can be that the final result is the true result.
For example, it's nearly impossible to achieve a 100% confidence rating, because you'd need to test everyone in your audience. That's not happening.
Likewise, a 99% confidence rating is difficult to achieve. It's doable, but you'll need an extremely large sample size and a LOT of conversions before you're able to be 99% confident in your results.
That's why 95% is a good number. It's still a high number, so you can be reasonably sure that the results from your sample of the population are correct. And yet you don't need an unreasonably large sample size to achieve these results.
TIP: Depending on what tool you're using, you may need to do the confidence level calculations yourself. If you'd rather use a "set it and forget it" method, then use a tool like Split Test Monkey, which does all the calculations for you with their Auto Optimize feature.
5. Look for Inspiration From Others
A lot of online marketers freely share their split-testing results with the online marketing community. And while this information is really useful, it's ONLY a starting point. You should trust but verify by doing your own tests.
In short, don't blindly apply someone else's split testing results to your business. That's because:
"Their audience is different.
"Their offer is different.
"Their sales letter is different.
"They might have done their split test poorly and misinterpreted it.
So the next time you see someone doubled their conversion rate with some cool hack, go ahead and swipe the idea. But be sure to test it for yourself to see how your audience actually responds.
6. Make Split Testing Easier Than Ever
A lot of marketers make split testing way harder than it needs to be. They get their hands on confidence calculators, they do calculations to figure out the ideal sample size and number of conversions they need, and so on.
Truth is, split testing doesn't need to be that hard. Instead, all you have to do is get your hands on a good split testing tool, one that will do all those calculations for you. Here's the one I recommend: www.splittestmonkey.com.
Now if you've looked at other tools before, then you've seen how you have to install them on your site and configure them correctly before you can even start setting up your tests.
You don't have to do any of that with Split Test Monkey. That's because this is a web-based app, so all you have to do is log into your dashboard and start setting up your tests with just a few clicks of your mouse. And because Split Test Monkey has an Auto Optimizer function, you don't even need to do any calculations, because the app handles everything for you!
Split testing has never been easier, faster or more profitable. Find out for yourself now at Find out for yourself now at
In this review, I’m going to be taking a closer look at Sqribble — a brand new cloud-based tool that allows you to create eBooks, reports, whitepapers or other digital books on the fly, quickly and easily.
We’ll cover what it does, who it’s for, how much it costs, what the upsells are, and the pros and cons of this new tool, so you can make a more informed decision about purchasing it… and if it’s right for you.
Sqribble is a cloud based eBook creator tool. It allows you to create professional looking eBooks, based on templates inside the tool, with a few clicks, saving you a huge amount of time and money.
Unlike other eBook creators, Sqribble immediately caught my attention because it has some really useful features I haven’t seen anywhere else.
Here’s a few features that really blew me away:
Automatic content — yep, you can actually use Sqribble to fill your book with expert content, so you don’t have to write a word. This is content from around the web, based on the URL you provide. You can pull content from any URL, paste it directly, extract from a Word doc or from their own library of niche articles. Total game changer.
This is a HUGE time saver and a major plus for anyone who hates writing or doesn’t have time to do it.
Gorgeous eCovers — a lot of eBook tools might save time, but they turn out terrible eCovers for your books. Sqribble is different here. The covers are seriously impressive. They wouldn’t look out of place on Kindle or Amazon, and they instantly look like you’re a professional who commands trust and authority.
Create Flipbooks — this is one of my favorite things about Sqribble. You can turn your “flat” books into interactive flipbooks. This makes your digital book look and feel much more like a real book — with pages that turn (animated like a real book page turning) and make the book look like something you can reach out and grab.
Why does this matter?
It’s about standing out and grabbing attention. Plus, it’s a way to engage your readers better. If they enjoy the experience of reading your book (“flipping” the pages) they’re more likely to get value from your content and keep reading until the end where your pitch or call to action is! Another thing about flip books is that you can embed them on your website with a simple piece of code that Sqribble provides once you publish your book. Awesome!
Sqribble is versatile tool, with tons more features I found useful. For example, here’s what else Sqribble can do:
— Automatic table of contents
— Automatic headers and footers
— Automatic pagination
— Drag and drop design
— Add or delete pages
— Add your own media
— 300+ Google Fonts
— 50 eBook templates (covering 15 different niches)
— 10 different eBook themes (1 click changes color scheme of book)
— Import content from a URL
— Manually add content
And that’s just the stuff I saw inside the dashboard!
There’s tons of features packed into this tool, making it one of the best eBook creators I’ve seen, but there is one slight negative point which I’ll cover down below.
Who is it for?
Sqribble is most suited for freelancers, independent internet marketers, small marketing agencies and small business owners who want to create lead magnets, publish Kindle books, create and sell eBooks, or publish whitepapers.
If you’re also looking to create an additional income you’ll be pleased to know that also included is a commercial agency license to use Sqribble for client work, offering eBook creation services, with the ability to create unlimited eBooks which you can sell and keep all the profits!
They also give you a ready built agency website with pre-filled portfolio that you can upload to any domain for instant authority, so that you can show it off to any new potential clients to get work. (Professional websites like this would cost you at least $600 alone, so it’s really good value.)
Also included is an in-built “Client feedback tool” to collaborate with clients on eBook projects more easily (I love this feature).
Normally $197, but the special launch price is a one-time $47.
Yes, there are currently 4 upsells. You don’t really need all of them to use Sqribble, but they might come in useful depending on your situation and usage.
Here’s what they are:
Upsell 1 — Sqribble professional.
Unlock 150 more professional eBook templates (the best ones are in the professional version), graphics and even more ready—made content for all kinds of niches. (Just so you know, single templates from stock websites would cost you up to $450… for just ONE template!) Great for those that want more variety, content and heavy users.
Upsell 2 — Sqribble Prime.
Get 15 premium “limited edition” new eBook templates added to your Sqribble dashboard every month. This will increase your library over time, and make you stand out from other users. It works out to less than two bucks for a template! (Much cheaper than stock sites.) Great for moderate users.
Upsell 3 — Sqribble Fantasia 3D.
This includes 2-in-1 features.
1.) Unlocks a 3D cover creation tool inside your dashboard, allowing you to turn “flat” covers into lifelike, 3d covers. Great for getting more attention and making your books look and feel more “real.” People do judge a book by its cover, so something to keep in mind.
2.) Create “Flipbooks” that turn your eBooks into interactive and animated pages that turn like in real life. They can be linked to from anywhere online, as well as embedded on web pages with a single piece of code. This is really cool.
Upsell 4 — Auto Job Finder software.
If you’re going to be using Sqribble to create eBooks as a service to get paid, then Auto Job Finder is something that you need. It will automatically find you related jobs across various freelance websites and notify you so that you can fulfil them. A huge time saver and money earner.
— 3D cover is locked behind an upsell
— Easy to use
— Glitch free
— Unlimited use (one-time payment)
— Tons of beautiful templates
— Professional page layouts
— Automatic content (saves time)
— Flipbook creator (available through 3rd upsell)
There have been plenty of eBook creator tools in the past, but I haven’t seen any that make the entire process as smooth and quick as Sqribble. It’s surprisingly glitch free (most low-priced tools like this are buggy as hell) and it’s packed with some really cool features.
The templates are very nice looking, the layouts are professional and the fact you can automatically add content makes this a must have for anyone who’s tired of spending hours slaving over book design, writing content and screwing around with formatting.
The icing on the cake is the commercial license which is included. Normally vendors charge extra for this, so it’s a huge value added bonus. The additional provided done-for-you agency website is just over delivery.
Sqribble has been developed by Adeel Chowdhry, who is a well-known internet entrepreneur and best seller, with over ten years of experience and has previously created worldwide hits such as Pixel Studio FX which sold tens of thousands of units all around the world. He’s known for creating high quality professional solutions and I expect no less from Sqribble.
If you’re planning to create eBooks, reports or Kindle books in the near future, you owe it to yourself — and your sanity — to pick this up as it’s a tool that you’ll definitely need in your business.