My IM Lifestyle
Method One: Get Ideas from People Already Doing It
This might sound like cheating, but it’s one heck of a good shortcut.
Get on every mailing list and pay attention to every product launch in your niche. Find out what’s selling, how well it’s selling, what’s great about the product and what needs improving.
Your goal is to find something that is working well and then create your own version that is even better.
Find your own unique selling point — a way for it to stand apart from anything else out there.
Remember, no copying and no plagiarism. You’re not stealing, but you’re not reinventing the wheel, either. Simply find out what is selling, and then find a way to make it even better.
Method Two: Do a Google Search for Webinars
Take a list of keywords from your niche and then search for each keyword and the word ‘webinars.’ If someone is doing a webinar, odds are they are selling a related product.
And if they’re selling the product via webinar, odds are it’s an expensive product, too.
Get on their webinars and take lots of notes. What are they teaching on the call? How do they sell their product? What're the key benefits that make people want to buy the product?
What questions do people on the call ask?
You can learn a ton from being a regular on these calls. One word of caution: It’s easy to get caught up in the enthusiasm of the call and wind up being a customer.
This is fine if you will actually USE the product. But realize that just because you spent several hundred dollars on the product, you still can’t copy it. Create your own original version and make it even better than the one you purchased.
Method Three: Search for Membership Sites
Again, use your list of keywords to find membership sites in your niche. Watch your emails for advertisements for memberships, too.
Having a membership site is super lucrative because........ Read More
Have you got a membership site yet? If not, WHY not?
Maybe it’s because creating all the content forever and ever scares the bejeebers out of you. If so, I don’t really blame you.
Once you start a traditional type of membership site, you NEED more content all the time. ALL THE TIME. You’re continuously updating and adding and it can become rather time intensive.
But I’d like you to consider a slightly different kind of membership site.
Have you ever gotten one of those mailing inserts from Franklin Mint or Danbury Mint or one of those places that want to sell you a ‘trinket subscription?’
For example, maybe they have these beautiful porcelain birds. Each month, they’ll send you a new bird. At month three, they also send you a shelf unit to hang on the wall to hold all your bird statues.
Then at the end of one year, you have all 12. The complete set! And it’s pretty and interesting and you lose interest and it collects dust.
Yeah, one of THOSE subscriptions.
I know a marketer — okay, I know SEVERAL marketers — who use a similar business model for their membership site.
First, they choose an evergreen niche. It can’t be something that’s always changing like Facebook advertising or SEO. It’s got to be something that stays pretty much the same year after year. Like health. Or dating. Or personal development. Or persuasion and sales techniques. Or…
There are a ton of possibilities. Just keep your eyes and ears open for one week and write down every single idea that comes to mind.
After the week is up, choose the one you like that has plenty of people willing to spend money.
Now that you’ve got your topic, you’re going to create a simple PDF course with 52 modules. Yes, 52. But don’t worry, you only have to create 3 or 4 to get started.