Keys To The Kingdom

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10 Killer Email Marketing Mistakes
Published 09-14-2020

Email marketing is the most effective form of marketing. It allows you to connect with your target market, build relationships, and achieve a closeness that is unheard of with other marketing methods. But, ONLY if you do it right! Keep these 10 email marketing mistakes to a minimum for more success.

Mistake #1: Using Deceptive Sensationalized Subject Lines

The subject line of your email determines whether readers open it or trash it. In trying to create interest, many marketers mistakenly go overboard and use sensationalized subject lines. These are also known as click-bait titles. When clicked, the email doesn’t deliver the content promised in the title. This leads your audience to mistrust you because they think you “have something up your sleeve” and have tricked them. When they feel this way, they will unsubscribe in droves. Use subject lines that make readers curious about the details in the email. Keep the subject line short and simple to encourage readers to click and read. Deliver the content you hinted at in the subject line to make subscribers glad that they clicked to read.

Mistake #2: Disregarding Readability Factors

Technology advancements make it easier than ever to send and read email messages. However, because your audience can use a huge variety of devices, browsers, and apps to read email, there are many readability factors you need to consider when creating an email message. Your audience should be able to open and read your email messages regardless of the device or software that is used. Ensure that readability is not a problem by keeping the format simple and using software that automatically adjusts for the subscriber’s device, browser, and app. In most autoresponders like GetResponse or Aweber you can see how your message looks before you send it – always check. Since you will be adding a call to action link, make sure that the link’s destination page is also responsive and can be easily accessed and read.

Mistake #3: Using a No-Reply Email Address

Using a “no-reply” email address discourages interaction with your readers. It can also give them the impression that you don’t care what they think or need. When subscribers feel this way, they are more apt to mark the email as spam or unsubscribe from your list. Both of these actions can hurt your reputation, limit your click-through rate, and reduce your profits. It can even lead to your domain or IP being blacklisted by the user’s email client, if the email is marked as spam. This can have a far-reaching effect on your overall deliverability. Strongly encourage subscribers to “whitelist” your email address and use your support system to ask questions or make suggestions. Add a prominent support link to the bottom of each email and use the appropriate “reply-to” features in your email system. Make sure you keep the line of communications open. Also, make it easy for readers to adjust their subscription options. It beats the heck out of being marked as spam and blacklisted.

Mistake #4: Not Adding Value

When you have someone’s email address, you have a greater connection with them than you may realize. They have made your emails a priority. Your subscribers give you the gift of accessibility because they feel that you add value to their lives. They want and need to hear from you. Take this show of trust seriously. Show your appreciation. Make sure every message you send is valuable to them. If it doesn’t add value, don’t send it. To make your emails more valuable to your readers, focus on your audience’s needs. Provide niche related solutions, suggestions, sources, services, and more

Mistake #5: Too Much Focus on Selling

Emails that focus on making a sale tend to turn subscribers off. These types of emails often focus on a product or service and have multiple “buy” or “learn more” links in them. Instead of emailing about the product or service, email about the niche related problem your audience faces. Help readers, who have the specific problem, see that they aren’t alone and helpless. There are things they can do to fix or make things better. In other words, give them hope and then suggest a well-researched solution or information that will enable them to discover other options. The key is to make your email primarily focused on the people, their feelings, their needs, and the things that are important to them. Benefits of the solution or information you provide should be secondary and details about product features should come last.

Mistake #6: Sending Impersonal Emails

Many things can make an email message seem impersonal. The tone and voice of the message play a large part in how your audience perceives your message. It’s important to talk to your audience in a friendly tone. Your message should sound as if you are emailing a friend. Use “you” instead of “some of you” or other group references. Begin your messages with a friendly greeting like, “Hi (readers first name). Start your message by saying something semi-personal about yourself that your readers can relate to. This should lead into your reason for emailing. End with a unique “signature closing” and sign your name.

Mistake #7: Not Including a Clear Call to Action

For each email that you send, you should include one call to action. It doesn’t matter if the call to action is for them to buy something, share something, download something, or sign up for something. Give them a clear call to action. Tell them what you want them to do next, which is click the link, and why they should take your suggestion. Keep the number of links to a minimum to 2 or 3. Offer one solution per email. Your audience will get overwhelmed if you give them too many options and they will be unsure of what they should click on.

Mistake #8: Long Email Messages

While long articles are a good idea, long emails aren’t. Each email should cover one main point and contain only 2 or 3 links. If you have a lot to say, send them to a related post or article on your website to share additional information. Remember that most people skim email messages, initially. It’s important to keep your messages short. You don’t want lose the reader’s attention. Your audience may wait until later to make a decision. This gives them time to read the email more thoroughly.

Mistake #9: Omitting Plain Text URLs

There are several reasons to include plain text links in your emails. In email, include a plain text link as well as a regular link with anchor text. Some email clients and apps don’t handle HTML as well as others. Email filters are less likely to send it to the spam folder when you have a smaller amount of linked text. Many people prefer to see the full URL as well. It helps them see where the link goes. Providing both an anchored link as well as a plain text link makes your emails valuable no matter which format your readers prefer to receive.

Mistake #10: Skipping Email Testing

Writing and sending email seems easy. But, like other content, it needs to be planned, written, and edited. It also needs to be formatted and links added. Then, it should be tested, read, and edited again where needed. Most email clients allow you to test by sending the email to one address. Testing each email before you send it to your list is very important. Look for readability issues but more importantly, check those links. Checking the links and fixing problems, helps to reduce customer frustration, and customer service time. It also helps to increase sales and actions. When a link doesn’t work correctly, readers often click away and never go back to purchase or take the action you suggested.








Home Gyms Can Improve Your Relationship With Your Partner!
Published 09-14-2020

Home Gyms Can Improve Your Relationship With Your Partner!

Yes you read it right, home gyms can improve your relationship with your
partner! But how?.... you must be thinking, well if you can carry on reading I
will enlighten you with this important information. Gyms at home are highly underrated, there are a wide choice available on the market, weider home gyms are one of many if you are looking to purchase quality discount home gyms.

So how can a gym improve your relationship? well that is easy. Owning a home gym has many benefits:

-You save money on gym memberships
-You can workout at home any time you wish
-Your own home gym is open 24 hrs a day, 7 days a week
-You get rid of that unslightly fat and put on some lean muscle
-Your health, strength and stamina increase

Voila! there it is, now your partner can have nothing to complain about ever

There are things you need to take into consideration when buying a home gym.

You need look at your budget, a quality gym thats going to last a lifetime isn't
cheap - but it is a cost you won't have to endure again. The higher end gym
equipment comes with a lot of warranty and some even go as far as giving you lifetime warranties on certain parts of the gym, which considering the price you paid is expected.

You need to think about space. Do you have the room in your home for gym
equipment? you don't want to start setting up your gym and find it is not going to fit! I suppose you could always extend your home to give your equipment room to breath.

Don't always go for the cheap equipment, money saving is admirable but
throwing it away is plain stupid. Look for the discount deals on higher end gyms and there are always discounts and special offers, a little browsing through some great sites will help you find the very best equipment. Finally you want a gym that looks good in your home and doesn't stick out likea sore thumb compared with the rest of the decor.

The Positives Of A Full Body Workout
Published 09-03-2020

Many people think about building muscles as abandoning life outside the gym and devoting hours in the gym like a monk in a monastery. Perhaps the only way to chisel the body into a hot muscular physique is by toiling hour by hour over the rusty iron day in, day out and year in, year out.

Although hard work is truly required, extreme fitness demands one to be a slave of the iron weights. Full-body work outs can make one progress and it easily fits in one's schedule. This is very convenient if one is looking forward to achieving extreme fitness but finds it hard to hold on to a single work out routine.

Genuine full-body work outs with an aim in mind makes for maximum muscle contraction using heavy weights, makes room for full recovery so one can actually grow and continue to train hard plus it also prevents burnout which is inevitable due to excess training.

So if one is ready for extreme fitness, here is all there is to know about full body work out:

A full-body work out is a time saver. The biggest plus about having the whole body trained all at once is probably having to go to the gym less frequently; perhaps around two to three times for every seven days would be enough.

Another advantage of working out the entire body in the same workout is that one need not spend two or more hours of strenuous exercise in the gym for every session; one only spends one hour in the gym for every session. So that's just three to four hours per week in the gym right? With full-body work outs, it is all about the quality of exercise one does for session and not the quantity, nor even the amount of time you allot per session.

Full-body work outs boost the cardiovascular system for extreme fitness. One must allot two to four sets for every body part into the one hour session. Jam packed with exercising, each one hour session then gets the heart and the rest of the cardiovasular system pumping and up to speed in a flash.

Now feeling pumped up, next find out what rules does one have to follow when engaging in full-body work outs:

If you're doing full body workout training you only need to do it every two to three days. This is so easy isn't it? What is great about this is that there is time spared during rest days so that one can indulge in a few cardio exercise sessions instead of depending on cardio execises one normally does at the end of each work out session which after all, are not at all very effective.

Heavy lifting is strongly advised. Contrary to popular belief, especially among athletes. It is not true that it is good to get trapped on training lightly than one actually could so as to conserve energy for the other body parts that will come later in the routine. What is true is that one cannot achieve optimal progress if one is not training heavy, no matter which program that person is doing.

One or two exercises only per muscle group. This is very easy to follow and is also important. Doing basic exercises which are also intense means you do not have to do another different exercise for that body part. You can also change up your exercises every workout to keep your muscles guessing.

Here is another type of full body workout but done with light weights and tons of reps:

Keep your work out short. Resistance training affects the natural homones of the body connected to muscle building. Intense exercising boosts the testosterone levels and long work outs increase those of catabolic cortisol. Sixty minutes of work out allows you to get the best of both worlds.

Give these types of workouts a shot.  They can be done in the gym or at home.  It's up to you!


What Happens To Your Diet When You Drink Alcohol
Published 08-19-2020



Alcohol, when consumed into the human body, is converted to carbohydrates—and, just like everything else we eat and drink, should be consumed in moderation. Too much or too little of anything is by and large a bad idea. A regular 12 fluid ounce beer has about 13g of carbs in it, while a light beer of the same portion provides you with about 4.5g of carbs. Contrary to what many people think, alcohols such as gin, rum, vodka, and whisky have hardly any carbs at all.

Now, seeing as how carbohydrates are the body’s preferred source of fuel, this should make drinking alcohol good, right? Wrong. Just like refined sugar, alcohol provides us with simple carbs—ones that are easily and quickly passed through our system and generally contain more fat than complex carbs. Other carbs, such as complex carbs, provide us with more fibre, vitamins, and minerals. Neither types are bad for us—actually, both are necessary—we just need many more complex carbs in order to function properly. Simple carbohydrates are not just found in alcohol and sugar; they are present in many types of food. They are contained in milk, and the vitamins and minerals found in milk are nutritionally necessary for a healthy body. The simple carbs in milk are a good thing, where a simple carb like sucrose and alcohol isn’t quite as important. Drinking alcohol also generally tends to cause your blood sugar levels to be quite unstable, which can make you feel hungry and crave sweet-tasting food. This can lead to such problems as obesity.

There is some good news for you alcohol-loving, diet-conscious people out there. Lately the major brewers of beer have been producing low-carb beer. Molson, Labatt, Sleeman, and Big Rock, among others, have taken notice of the trendy Atkins diet and have made beer to suit it. Big Rock’s Jack Rabbit has one of the lower carbohydrate counts, with only two grams per 355-ml can. Companies claim to preserve the taste of their original brews, but be careful, it may or may not be too good to be true. Nicholas Pashley, author of Notes on my Beermat, declares a deficiency in taste and a watery consistency are often problems with low-carb beers. Even with the potential downfalls of this new beer, they’re still an innovative way to watch your weight without cutting out all of life’s little pleasures.

Yes, the low-carb revolution has begun. Evidence of such a notion is prevalent. America’s top brewers, Anheuser-Busch, Miller, and Coors, have changed their football game ads. No longer boasting bold flavours and gorgeous women, brew companies are raving about their low amount of carbs. It seems that they newest way to enthral young men is to tempt them with abs and buns of steel. Perhaps this is the way to tempt young people into becoming more knowledgeable on their own nutrition practices.

This new found knowledge and popularity of lowering carbohydrate levels in alcohol is making it easier for people everywhere to watch what they are consuming more closely. Awareness of complex and simple carbs is heightened, and that attitude is being reflected in the producers of alcohol. Consumers are realizing that they can’t just count calories and fat, but have to factor in other elements like carbohydrates. People are becoming more educated on what is entering their bodies, and hopefully our latest development of becoming overweight and having unhealthy habits will cease to exist, or at least fade a little. The road to complete healthiness is a long and winding one, but steps like watching carb intakes are helping to make progress.

Sail the Slender Seas.......................Together
Published 08-12-2020

I’m not suggesting by this title you take a cruise. But if you and your mate have found yourselves drowning in a sea of soft comfortable habits, like over eating and under activity, a sea cruise for two does seem like an appropriate reward for slimming down and firming up together.

Have you heard the old saying, “the quickest way to get where you want to go is to help somebody else get there”?

Well the proof is in the low-fat pudding.

A recent study conducted at Indiana University in Bloomington found 94 percent of spouses who exercised together stayed with it longer and were able to achieve goals compared with only 57 percent who tried it alone according to Better Homes & Gardens.

You see, dieting with your spouse and enjoying the right combinations of foods, for the good of your common goal, is equally rewarding and can be great fun. Couples who dive into dieting and healthy living together enjoy consistently more success and lead happier, longer lives!

When couples plan their weekly meals together, they're able to choose the right combinations of foods in advance and they're able to implement proper strategies when faced with awkward dining out or home entertaining situations. It's win, win.

And it's no secret that couples who play together stay together. It’s because supportive partnered-activities produce healthier bodies, healthier relationships and healthier sex lives.

When you give thought, it makes natural sense for couples to set common goals to improve themselves. And if you’ve wrestled weight loss and fitness on your own you might agree a tag-team is the way to go.

Dig in. Attack those love handles. Fight fatigue. You can do it if you plan and eat the right foods and keep active. And what ever you do, don’t procrastinate. Procrastination only makes a good plan bad. When you wait to do something it usually doesn’t happen.

Better Homes and Gardens give us this from Martica Heaner, author of Cross-Training for Dummies, "The later you wait the more reasons you'll have for not doing it."

So high five your partner and get started!

And remember good people, every body loses weight differently. Peaks and valleys are to be expected. One of you may lose weight faster than the other -actually men do tend to lose weight quicker than women - so stay aware of these differences and support each other. Don’t criticize. Don’t lecture. Celebrate every milestone together and feel good about yourselves.

Even if you arrive at your goals at different times you’re still sailing in the same direction... together.

Losing the weight you want is as easy as reminding each other to do the right things while avoiding the wrong. Stay dedicated. Stay focused. Choose the right combinations of foods and get active together. And when you are slender, energized and feeling sexier, it will be time to book that sunny Caribbean cruise – why not? You’ve earned it.

And don’t fret if you’re not in a relationship. Ask a friend or family member to call and remind you to put down that biscuit and get moving.

Hey, figure out what works for you and just do it! The point is to look and feel your best. And I hear singles cruises can be a lot of fun, too!

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