Marketing. It is what drives business. Without it no business succeeds. But exactly what is the definition of marketing?

According to the American Marketing Association "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

More or less marketing can be considered as the action or business of promoting and selling products or services, including market research and advertising.

Marketing can include market research done in order to find out what services or products are selling best or it can simply the handing out of business cards to let people know that you are in business.

For large marketing campaigns it might be best to have research done and even hire a professional to run the marketing campaign. 

However, if you feel up to the task of doing it yourself there are a number of books on various forms of marketing as well as websites dealing with such matters.

One of these websites is my blog Marketing6s. You can find it at Marketing6s.