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Lead Magnets To Incentivise Your Ideal Prospect
Published 03-21-2023

Definition of a Lead Magnet

You get that a lead magnet is a bribe you give to interested parties to collect information like email addresses so that you can market to them. A lead magnet can exist in any form, from a PDF download like this one to some software, a checklist, a report, eBook, white paper, video, a free tour ;), a course or any other easy to deliver piece of information or content that solves a problem for the subscriber and adds a potential signup or prospect to your email list.

While prospects help build a healthy list, you need to build a list before you have paying signups, or downline members in your team to truly experience the benefits and power of having an email list. For this reason – using lead magnets to grow – it works wonders.


A healthy email list needs some form of lead magnet or entry-level free tour to help the affiliate build their list. The offer needs to be something that solves a singular problem fast and efficiently, is attractive enough to the prospect to make them sufficiently curious to give you their email address, and leads them to want more while it also demonstrates YOU as a sponsor.


Some common names for lead magnets are:


  • Ethical bribe
  • Opt-in incentive
  • Irresistible offer
  • Freemium
  • Freebie
  • Free-Tour
  • Preenrollee
  • Content upgrade
  • Free gift

You may have heard other names for lead magnets, but the idea is the same. Give the
ideal audience something of value to get them to sign up for your email list.

Then you can send targeted information via email messages that encourage them to join something or join your team – whether your offer or an affiliate offer.

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