Hello.  Well, in this blog post I would like to share with you some important facts about the words that we use in our online content, offline marketing and just in general conversation with people.

It seems that the MTV generation has taken over our entire society.  Gone are the days of long, drawn out sentences with 15 character words to describe what we are trying to say.

When this all started doesn't seem to matter.  You can just credit the wildfire spreading of texting with the reality of today's short conversations.  Twitter only allows 140 characters for a reason.

And you've seen these little acronyms: LOL, LMAO, IMHO, WTF, etc. These now replace the old commonplace understood words that previously flavored our conversations. Those days are gone. If you can say with four or five words what used to take 10 you are going places in today's  literary jungle.

The inspiration for this blog came from Dr. Frank Lutz's book, "Words That Work."  He stresses that "it's not what you say, but what people hear that matters." So true!

So, I won't bore you with much more elaboration (remember, short, concise, TTP--to the point--language.

The finer points of Dr. Lutz's book are condensed into these 10 rules of effective language.

Rule 1. Simplicity.  Use small words.  Rule 2. Brevity.  Use short sentences. Rule 3.  Credibility is as important as philosophy. 

Rule 4. Consistency matters.  Rule 5. Novelty.  Offer something new.  Rule 6. Sound and texture matter.  Rule 7. Speak aspirationally.

Rule 8.  Visualize.  Rule 9.  Ask a question.  Rule 10.  Provide context and explain relevance.

There you go.  I won't go into detail, because, well this is a blog.  And in keeping with the subject, I have attempted to keep it as brief as possible.

Get the book!  It is well worth reading.

Hello.  Well, today I want to write about an experience I had the other day while driving to an appointment.  It's amazing how far technology has advanced and how much it has become so common place in our everyday life.

I always carry my cell phone and most days it is totally charged, so it will make it through most of the day.  As a backup, I also carry a fully charged remote charging apparatus in the car.  This particular day my cell phone was working overtime and was nearing single digits.  No problem--I thought--I'll just plug it into the remote charging apparatus!  Guess what?  Today, it was nearly dead, just like my cell phone!

No problem, I thought.  I can charge my phone using an adapter and the cigarette lighter in my car.  One small problem.....I have recently switched cars and the adapter did not come along for the ride.  So, I can either buy a new adapter and/or car charger now, or try to find a pay phone (good luck finding one that works anyplace other than in a museum).

I eventually found a good samaritan who let me use her cell phone to call my client and give me the last few directions to make it to the appointment.  

I guess the moral of the story is, no matter how much technology becomes a normal part of our lives it is always good to remember how we did things in the simpler age!  

And moral #2 is that everyone is carrying a cell phone! That bodes well for anyone starting an online business (hint, hint) or marketing to a population that now does over 90% of it's internet searches on a mobile device.

As Paul Harvey used to say in conclusion....Good Day!

Hello visitors.

Today I want to talk about something I will call "templating." Yes, I know that is probably not a word, but I heard it mentioned in a presentation at a networking event a few days ago.

The speaker said, "people don't want to be templated (again, creating a new word)."

And I knew what he was referring to!  Anyone who has done any affiliate marketing online understands the practice of templating.

Let me define it.

Using marketing information copied from a back office and then shared as an email or solo ad.

Sounds pretty harmless.  However, when hundreds and thousands of affiliates are sharing the same information, the message gets redundant and watered down and, well, useless.

Do yourself a favor my fellow online marketers.  Develop your own writing style or hire a ghost writer.  Change up the marketing material before you present it.

You are not doing anybody--especially yourself--any favors by relying on "copy and paste" to market your opportunity.  I am not trying to be negative or throw water on your online opportunity.  I am trying to help you succeed, so take this information and do with it what you like.

To your success.

Frank Rubba

frubba@theicanetwork.net

Hello Visitors.

Every so often a company comes along that totally disrupts the way business has been done in it's industry.

I am so glad to say I am involved with such a company!

Now, I would have thought that all the hysteria and excitement were way overblown and all the hype about the possibility for serious residual income was just too good to be true.  But myself--and probably hundreds around the world--are about to be believers.

The company is FREE to join and when you get your affiliate link you are instructed to simply share your link. How can something so simple make you any money, let alone what is about to be unleased?

Well, once you have thoroughly researched the man behind the curtain--no, not the Wizare of Oz--you will believe that this phenomenon is about to become oh so true.

Look, there will be people who will not join a "Free" program, but then there is one person in every crowd who will not accept a freely given $20 bill, for whatever reason.  But don't let that make you miss this revolutionary business opportunity.

I know you have heard this at least one, two maybe three hundred times before!  But it is FREE to join, so if it is all B.S. what exactly have you lost? So, go here: www.myinvitationtojoin.com and just check it out for yourself and tell me what you think right here.  See you at the top!

Frank Rubba

frubba@theicanetwork.net