Keys To The Kingdom

Latest Blog Posts - Tom Wallace...
Here's A Way To Monetize Your WordPress Websites or Blogs
Published 06-12-2021

Have you ever wanted a REALLY FAST
way to monetize your Wordpress
websites or blogs?

I mean REALLY FAST, I’m talking
like TEN SECONDS to monetize your
ENTIRE Wordpress website or blog
for ANY keyword on FULL AUTOPILOT

Even if your site has THOUSANDS of
Have you ever wanted a REALLY FAST
way to monetize your Wordpress
websites or blogs?

I mean REALLY FAST, I’m talking
like TEN SECONDS to monetize your
ENTIRE Wordpress website or blog
for ANY keyword on FULL AUTOPILOT

Even if your site has THOUSANDS of

Click here to take a look at Speedy Links!

I’ve personally always wanted to
add links to new and different
products and offers, but can never
find the time to spend hours or
even DAYS to go through every
single page editing and updating.

I know, it’s crazy, I’m missing out
on HUNDREDS even THOUSANDS in sales
and commissions just because I
don’t have the time.

But now there’s an EASY way to do
this in just SECONDS, literally,
you can do this in just TEN

WP Speedy Links is a powerful
Wordpress plugin that VERY SIMPLY
allows you to monetize your entire
Wordpress website or blog for ANY
keyword in SECONDS.

All you have to do is add the
keyword you want to target, and add
the URL you want it to go to, this
can be any of your own products,
affiliated products, like ClickBank
or Amazon, or even just link to any
of your social sites like Facebook
or Twitter.

It’s soooooo simple you won’t
believe, but it’s sooooo effective
that you MUST!

Check it out for yourself here, but
don’t hang around as it’s currently

Click here to take a look!

Best Wishes

Tom Wallace

4 Traffic Generation Tips for Affiliate Marketers
Published 04-16-2021

4 Traffic Generation Tips for Affiliate Marketers

 As an affiliate marketer, it’s crucial that you know how to drive traffic to your offers. This is a skill that will make or break you. So, you’ll to need to devote a huge chunk of your time in the beginning to learning how to drive traffic. While simple in concept, it’s not entirely easy and will require effort on your part.

Unlike product creators who can rely on affiliates to drive traffic, as an affiliate, you can only count on yourself. The traffic you generate can either be from free methods or paid traffic.

If you have the budget for it, you can use paid traffic. It’s faster and you get feedback much quicker. If you’re a beginner and short on funds, there are many free methods of traffic generation that are effective too. The term ‘free’ is deceptive because you’ll be paying for it in time and effort.

Nevertheless, you can drive free traffic and still make sales if you know what to do. Below you’ll find a few tips that you should always bear in mind when driving traffic.

  •  Know where your audience hangs out

You must know where your niche audience hangs out. If it’s a bodybuilding crowd you’re targeting, they’ll probably be on bodybuilding forums, fan pages for bodybuilders, YouTube channels featuring fitness experts and so on. So, you can go into these places and start siphoning traffic from there to your sites.

  • Choose one method

The reason so many marketers never do well with traffic is because they never focus their efforts on one method. If you’re going with video marketing, create a good channel and keep making videos till you have a following. Learn how to optimize your channel and videos so that you rank.

If you’re using Facebook groups, learn how to get more members in your group and post stuff that they like, and which can be linked to your web properties.

Pick one traffic method and strive to master it till you have an avalanche of traffic coming to your sites, etc. Once that’s successful, you can move on to the next traffic method while maintaining the current one.

  • Repeated and relentless effort

Driving traffic is a continuous process. Keep repeating your efforts and never give up. Even if your first few videos have only 10 or 20 views, keep going. Over time you will get more views and a bigger audience. It takes time for things to snowball.

The same applies to most traffic methods. The more videos you have, the more traffic you’ll get. The more people in your Facebook group, the more comments and engagement you’ll get. The more paid ads you create, the higher your chances of finding winning campaigns. It’s all a matter of time and repeated effort.

  •  Engagement

This is another important factor. Engage with your traffic. Reply to comments on your videos. Like and respond to comments in your Facebook groups and ads. The more you engage, the better your relationship with your audience will be. They’ll grow to like you, trust you and will eventually buy through you.

Remember these pointers when driving traffic. It’s not as difficult as most marketers make it out to be. Once you understand how it works and you’re consistent, you will see results. The key to traffic generation is consistency. That’s where most marketers fail.

Get this right and you’ll have all the traffic you want.


What Is a Cookie? Not The Kind You Eat Silly...
Published 04-08-2021

How Do Affiliate Cookies Work?


Becoming a smart and successful affiliate marketer means understanding cookies. This has nothing to do with the favorite treat you like to dunk in your milk as a nighttime snack. It has everything to do with how a website or business you are an affiliate for ensures you get credit for any sales you generate.


What Is a Cookie?


An HTTP "cookie" is a type of message that is given to a web browser by a web server. This is used to identify users and web surfers, customize online experiences, and track information. When you go to a website that uses cookies, a server sends a cookie with certain information to your browser or computer. The next time you go to the same website, your browser sends that cookie to the server.


How Do Cookies Work for Affiliate Marketers?


As an affiliate marketer, cookies are your best friend. When someone clicks on an affiliate link on your blog or website, a cookie is placed in their browser. This includes information that says you are the person that recommended the destination website to that visitor. This is how companies know which affiliate to pay commissions to, and cookies can have very different lifespans.


Amazon is not only the largest retailer in the world, but it is also the largest company that predominantly uses affiliates to generate sales. The company will drop a 24 hour cookie onto the computer of a visitor that clicks through one of your affiliate links. Other companies allow for 30, 60, 90 day or even 1 year cookies.


This means that from the first time someone clicks on one of your affiliate links, you can earn commissions for the designated cookie length. This is why you should choose the companies you want to work as an affiliate for very carefully. Some companies offer lifetime cookies! This means that if you are the first person to send someone to that website, if they make a purchase 20 years from now, you will receive a commission!


Cookie Abuse


Shawn Hogan is the founder and owner of the Internet Marketing forum Digital Point. He faced charges of defrauding eBay by sneaking cookies onto the computers of his forum visitors without their say-so. It is this type of cookie abuse that cannot only cost you an affiliate marketing agreement, but could end up with you facing legal charges.


Always openly state that you may receive a sales commission if someone clicks on a link on your website and makes a purchase. This transparency will keep cookies working for you as an affiliate marketer, and will keep you out of possible legal trouble.


The Concept2 BikeERG Is AWESOME
Published 02-02-2021

I'll get right to the point, so you can go read another review. I find the BikeERG to be a quality training tool. I also own the Concept2 Rower and they are both awesome pieces of equipment to help you improve your workouts.


Concept2 BikeERG frame overview


The Concept2 BikeERG will support up to 300 pounds of weight. One of the item that sets this apart from other bikes is the PM5 monitor for extensive training.  The PM5 does not require electricity to operate, and uses air resistance to create a very realistic riding experience. The combination of a damper and your pedal cadence control the overall resistance, so your riding experience is always under your control. The advantages of this system are a very natural feeling ride that responds instantly to your power and cadence. The addition of a damper makes it so you can control the resistance to a certain degree when pedaling, so it isn’t all cadence alone. You can go as fast as you want or scale it back for a recovery ride.

The Concept2 ERG provides a smooth ride. While the belt drive system does reduce noise a bit, this is still an air resistance flywheel, so there is a bit of whirring noise while riding.  There is no bottom bracket assembly in the crank, so you won't have to constantly replace the bracket and spindle as you do on spin bikes!

BikeERG has a black frame with a relatively compact frame that will fit in any corner or home gym. I've been on many spin bikes that way over 150 pounds and are tough to move around. The bikeERG is much lighter under 100 pounds with it's aluminum frame. It does not require electricity, no pluging in like a treadmill.

The PM5 monitor is battery operated but rider power-assisted, so the batteries will last a long time. I love the functionality of the PM5 monitor — you can ride as simple as you want or compete against other riders. Just get on and start to ride and the PM5 provides instant metrics on your cadence, speed, distance and time.

Concept2 BikeERG console

The home screen displays:

  • Just Ride

  • Select Workout

  • Games

  • Memory

  • More Options

If you want a bike that has the advantages of air resistance, that also is easy to move and can be used by anyone — the Concept2 BikeERG is an excellent option.

Optional Accessories

The Concept2 BikeERG now includes a phone caddie with your bike purchase. This will hold your phone securely during your workout. Other optional add-ons include:

  • BikeERG Water Bottle Holder

    • A water bottle holder clips to the inside of your handlebars to hold water bottles conveniently between you and the monitor.

  • Toe Clips

    • Zefal toe clips attached to the front of your pedal to hold your shoe on the pedal more securely.

  • Tablet Mount

    • The tablet mount attaches above the PM5 console to you can watch, compete or view a training program of your choice on your personal tablet.

  • Floor Mat

    • The floor mat sits beneath your bike to protect your floors from any movement from the bike — and catch the abundant sweat that will drip down during a killer workout!

  • Heart Rate chest straps

    • Both a Bluetooth Polar and Garmin chest strap are available as add ons from Concept2.

I had to have the toe clips.  They help for a much improved ride and workout.  You can also add your own toe clips, locking pedals, handle bars and seat if you like.  A must change if you've done any cycling.

In conclusion, I've had a few spin bikes and that all broke down either in the crank or bottom bracket assembly.  You will not have that problem with the BikeERG.  Just for the record, I'm not in CrossFit.  I do add both the Rower and BikeERG into my weight lifting workouts.

Here are also some Pro's and Con's:


  • Sleek and lightweight, you can place this bike anywhere
  • Preferred by CrossFit athletes and others familiar with Concept2 machines
  • Offers unlimited resistance with both damper and cadence control
  • PM5 Console is backlit, battery powered and easy to use
  • Console has 5 screen options
  • Priced under $1000, this is an excellent bike for the price
  • Sturdy design will support up to 300 pounds
  • Looks good in any home or garage gym
  • Easy to move


  • Limited 5-year frame and 2-year parts warranty
  • Newer machine; not as familiar to many riders
  • Flywheel resistance is noisier than magnetic resistance
Who are the 3 Types of People Involved in Affiliate Marketing?
Published 12-15-2020

Who are the 3 Types of People Involved in Affiliate Marketing?


In your affiliate marketing journey, it’s very important to know that you’ll encounter 3 different groups of people. Knowing who they are is very important because you need to know how to deal with them.

Each group is different and poses its own type of challenges. By understanding how the different people in the groups behave, you’ll be better prepared to handle them and be in their good books.

Let’s take a look at our 3 types of people in affliate marketing:


  • The Publishers

The ‘publishers’ refer to affiliates just like you. These are the people who create niche sites or run YouTube channels or Facebook groups. Even the affiliates who use paid ads can be considered as publishers.

The goal of most publishers is to put out relevant content or ads that attract people who will click on their links and buy their affiliate products. The publishers are your ‘competition’ and you must watch them closely.

If you have a niche site on fishing tips, where you promote fishing-related products, the other sites that show up on the first page of the search results are your competition. They could be affiliates or actual brand name companies selling their products.

You’ll notice that there can be an overlap here because affiliates can sell their own products too. Let’s look at the next group to get a better picture.


  • The Advertisers

The ‘advertisers’ refer to the companies who create the products you promote. They recruit affiliates to do the selling and they also advertise on their own to boost their sales.

An affiliate who promotes other vendors’ products but also creates his/her own products to sell, now finds himself/herself in the advertisers group. Similarly, the company that’s selling fishing rods and publishes lots of fishing tips and content on it’s official blog is now a publisher too.

So, the groups can overlap. What’s important to know is that while fellow publishers can be your competition, you can also network with them to promote their products if they’re vendors too. So, now your competition has become a mutually beneficial relationship.

At the same time, the vendor whose products you were promoting, might end up ranking for a lot of keywords that you’re targeting, because their marketing is on point. So, the vendor you were trying to support, has now become your competition.

Alas, the tangled webs we weave! Generally, companies try not to compete with their affiliates. But if you notice that the one you’re supporting is posing competition for you, you’ll need to reassess your marketing strategy and see if you wish to still support them.


  • The Consumers

This group is without a doubt the most important of the three. The consumers are the people who come online looking for information and solutions to their problems. Most of them don’t come looking to spend money or buy stuff.

They want help. Your job as an affiliate marketer is to give them enough information to help them a little and whet their appetite for more information that will help them solve their problems faster and easier.

If you have a website on back pain, the content in your site can talk about the different causes of back pain and natural remedies that could help. However, if they wish to bring much needed relief, you can mention that the special ‘Pain Away Pulse Massager’ has been shown to help many back-pain sufferers.

Now, not only is the visitor better informed about his condition and has a choice of home remedies that he or she can try, but they have been subtly introduced to a product that brings much needed immediate relief.

What do you think they’ll do?

Soak in that Epsom salt home bath which is a home remedy… or get the pulse massager to ease their pain quickly?

Most of them will get the pulse massager. The content you provide is a vehicle that not only helps them become better informed, but also transports them through the invisible journey that they need to traverse to go from reader to buyer.

Understand the different people who are involved in this affiliate marketing circle and you could be much more successful in your marketing efforts.


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