Liz's Blog

The Rest Of The Story
Published 08-09-2023

Remember Yesterdays post. This is the rest of the post


Now that you know some of the best free classified sites that you can use to advertise for free, let me give you some tips on how to write an effective classified ad that will attract and persuade your audience: 


  • Understand your audience: Before you write your ad, you need to know who you are writing for. What are their needs, wants, preferences, and problems? How can your product or service solve them? What are their demographics, such as age, gender, location, income, and education? How do they search for what you offer? The more you know about your audience, the better you can tailor your ad to appeal to them. 


  • Keep your message short and to the point: Classified ads are usually limited by word count or space, so you have to make every word count. Avoid unnecessary words or details that do not add value to your offer. Focus on the benefits of your product or service, not just the features. Benefits are what your audience cares about and what will motivate them to take action. For example, instead of saying “Our cameras have Wi-Fi and Bluetooth connectivity”, say “Our cameras let you share your photos instantly with your friends and family”. 


  • Highlight the benefits: As mentioned above, benefits are what sell your product or service. They are the answers to the question “What’s in it for me?” that your audience will ask when they see your ad. Benefits are different from features, which are the characteristics or specifications of your product or service. Features tell what your product or service does, while benefits tell what your product or service does for your audience. For example, a feature of a car might be “four-wheel drive”, while a benefit might be “drive safely in any weather condition”. To identify the benefits of your product or service, ask yourself how each feature helps your audience achieve their goals, solve their problems, or satisfy their desires. 


  • Use attention-grabbing headlines: The headline is the first thing that your audience will see when they look at your ad. It is also the most important part of your ad because it will determine whether they will read the rest of your ad or not. Therefore, you have to make sure that your headline is catchy clear and compelling. It should summarize the main benefit of your offer and arouse curiosity or interest in your audience. You can use various techniques to write a good headline, such as asking a question, making a promise, offering a solution, using numbers or statistics, creating urgency or scarcity, or using emotional words. 


  • Include a call to action: A call to action is a phrase that tells your audience what you want them to do next after reading your ad. It should be clear, specific, and easy to follow. For example, you can ask them to call a phone number, visit a website, send an email, fill out a form, or visit a store. You can also use words that create a sense of urgency or incentive, such as “now”, “today”, “limited time”, “free”, “bonus”, or “guaranteed”. A call to action is essential for converting your audience into customers or leads 


  • Use high-quality images: Images can enhance the appeal and credibility of your ad. They can also show your product or service in action or demonstrate its features or benefits. However, you have to make sure that the images you use are relevant, clear, and professional. Avoid using images that are blurry, distorted, low-resolution, or inappropriate. You can also use captions to explain what the images show or how they relate to your offer. 


  • Proofread your ad: Before you publish your ad, you must check it for any errors or mistakes that might affect its readability or effectiveness. You must make sure that your ad is free of spelling, grammar, punctuation, or formatting errors. You also must check that your ad is consistent with the style and tone of the publication where you will place it. You can use online tools such as [Grammarly] or [Hemingway] to help you proofread and edit your ad. 

These are some of the tips on how to write an effective classified ad that will attract and persuade your audience. I hope you find them useful and apply them to create your own ads. Good luck!  

You can post your ads in the, free Or you can have us post it for you at

If you enjoyed this blog post, please share it with your friends. Thank you for reading!  


Liz Jeanminette 


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