Hello visitors.

Today I want to talk about something I will call "templating." Yes, I know that is probably not a word, but I heard it mentioned in a presentation at a networking event a few days ago.

The speaker said, "people don't want to be templated (again, creating a new word)."

And I knew what he was referring to!  Anyone who has done any affiliate marketing online understands the practice of templating.

Let me define it.

Using marketing information copied from a back office and then shared as an email or solo ad.

Sounds pretty harmless.  However, when hundreds and thousands of affiliates are sharing the same information, the message gets redundant and watered down and, well, useless.

Do yourself a favor my fellow online marketers.  Develop your own writing style or hire a ghost writer.  Change up the marketing material before you present it.

You are not doing anybody--especially yourself--any favors by relying on "copy and paste" to market your opportunity.  I am not trying to be negative or throw water on your online opportunity.  I am trying to help you succeed, so take this information and do with it what you like.

To your success.

Frank Rubba

frubba@theicanetwork.net